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Blackberry Says "Bye-Bye" To Phone Manufacturing with the Release of Final Device


If we want to go with the words of the CEO of Blackberry, John Chen, the newly released Blackberry DTEK60  that was unveiled earlier today might just be the company's last phone to be released under the name of the company "Blackberry".



Less than a month ago,  John Chen announced the company transition entirely to a software licensing model, ending all “internal hardware development.” 

The DTEK60 was made under a deal that pre-dates the Sept. 28 announcement, part of a manufacturing pact with Chinese smartphone maker TCL Corp. that will still see BlackBerry take on the distributor role with wireless carrier partners in Canada and elsewhere. 

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Alex Thurber, senior vice-president of global devices sales for BlackBerry in his comment made mention of them moving forward...See what he said below:

“This (The Blackberry DTEK60) will be available round the world, it's an open distribution product, This is a great proofpoint to our licensing strategy, it fits into our journey towards licensing as we go forward.”

In recent years BlackBerry has offloaded many of the direct manufacturing and hardware design contracts and employees as it signed more outsourcing deals. Although, Mr. Thurber declined to offer any details on future BlackBerry devices, it is now left to be seen whether the Blackberry DTEK60 is the last BlackBerry phone that might be distributed under this arrangement.

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